PURPOSE CULTURE

Learn more about our guided journal connecting  youth to resources and content, movement videos and so much more. 

Our Mission

We at Purpose Culture value all people, all activity levels, all bodies, all ages, all the diversity found in humanity. Our highest aim is to provide an atmosphere of learning, growing and equipping people. We strive to hold space providing resources that support individual wellness, mindfulness and collective growth. Purpose Culture desires to provide outlets that support and prioritize people and the planet over profit.

What’s New

Products

We are excited to introduce our NEW branded products.  Visit our shop to learn more and to get some Purpose Culture swag.

Purposed Journals

Visit our shop where you can purchase a Purposed Journal for your teen.  This guided journal is unlike any other.  Connecting  teens to resources and content, movement videos and so much more.  This journal also gives parents access to a guide, created just for parents full of ways to continue growing in a deeper connection with their teen.   

Living Purposed Podcast

We are passionate about storytelling.  We believe peoples stories matter and each person has a unique story that is woven within the tapestry of our world.  Living Purposed is a space to listen, learn and grow from peoples unique experiences.  Each person has a purpose, one that each of us can gather inspiration and encouragement from. 

10% Off First Purchase

10% Off First Purchase ⋆ ⋆

  • "When we make use of simple practices, we will start to feel the abundance we carry within us."

    Wendell Berry

  • "Yoga does not transform the way we see things; it transforms the person who sees."

    B.K.S lIyengar

  • "Yoga is a dance between control and surrender- between pushing and letting go- and when to push and when to let go becomes part of the creative process, art of the open-ended exploration of your being."

    Joel Kramer

Our Projects

School Programs

Our school programs are designed to help students connect more deeply to themselves through breath, movement, journaling, nervous system education and tools deigned to create a more aware student. The cornerstone of our programs is to create empathetic students that learn to grow in compassion and understanding of themselves and others around them. Our programs are uniquely designed to create safe spaces to learn and grow. We utilize mind body connection while teaching tools that students can use in everyday life both at school and home. We are excited to share our passion with you and your students and watch the magic take form.

Guided Journals

Our Purposed journals are uniquely created to meet the needs of students in various stages of their school age years. We have masterfully created spaces for students to connect to themselves and to the world around them in thought-filled ways. Learning habits, skills and tools that are sure to create strong confident compassionate individuals. Visit our Purposed Journals page for more in depth information about how you can be part of our wellness movement to impact the future generations.

YouTube Channel

Our Youtube channel has a variety of guided movements and meditations to help you where ever you find yourself in your yoga journey. Offering a variety of information and modalities to connect to yourself and to move with intention. We have invited local teacher and guides that are gifted in leading and sharing their love for the practice of Yoga.

Welcome to Purpose Culture

Meet our Team Players

My name is Christine Estrada, welcome to Purpose Culture. Purpose Culture is filled with so many of my personal passion projects. I hope that the walls of this space hold an invitation to each person to be seen and feel served by our offerings. When I created Purpose Culture I knew that it would shift and change as it wanted to. Leaving it to forge its own path as it changed and I personally grew. Over the years it has done exactly that, our beginnings were out of a heart to provide conscious, sustainable goods to a business seeking to provide more offerings. We have made quite the U-turn. None the less our passion has always been people first over profit. That has never changed and will never change. Our Purposed Journals and curriculum are the trademark of our company, as we desire to see the next generation of our youth find healing, relief, compassion and empathy for themselves and those around them. In addition, we have so much to offer; from a monthly podcasts, to engaging social media content, to products that serve your yoga practice, to a youtube channel offering yoga practices and everything in between. We hope that you will find this space to be nourishing and a piece of home for your body and soul. 

With Gratitude,
Christine Estrada 
Founder of Purpose Culture 

 Say hello to Rose, Purpose Culture’s little assistant! Born and raised right here under the Foothills she loves the local area and people and is excited to be a part of a team that wants to give back and into bettering the community.

Rose ventured a little far from home during her University days as she attended UC Irvine for 4 years before working at a public television studio in Long Beach. Rose then went to become a caretaker for her mother for a couple years before joining a family business in the printing/marketing industry. Today Rose has taken over the business and is running it alongside working with Christine in hopes to be the best helping hand Purpose Culture needs, grateful to be a part of something that will help the future generations!

Rose Veerpong

 Sadie spends most of her days lounging around making sure that anyone who comes over is loved and noticed (and notices her). She is an amazing greeter and companion.

Sadie

The office pup

The Creative Director of Purpose Culture Branding. Her friendship with Christine blossomed through family friends, quickly evolving into a partnership rooted in a shared love for Purpose Culture’s mission. Dusty’s role isn’t just about aesthetics; it’s about creating a meaningful impact that aligns with the core values of the brands they represent.

Alongside her work in branding, Dusty is a Postpartum Doula, dedicated to supporting mothers through one of life’s most transformative experiences. Her heart lies in nurturing the wellbeing of new moms, offering guidance and comfort as they navigate the beautiful chaos of motherhood.

Dusty finds joy immersed in hands-on projects. Whether it’s masonry, rock tumbling, or painting, she thrives when she’s creating something tangible. She stays grounded with weightlifting, running, & is always game for an outdoor adventure. Dusty is a proud mom of three young and spirited boys, keeping her on her toes while teaching her some of her greatest lessons in life. 

Dusty Gibbs deeply believes that purpose and passion can coexist beautifully. Purpose Culture has given her the incredible opportunity to weave together professional aspirations and personal fulfillment.

Dusty Gibbs